Shea XP active base emollient is a biofunctional, naturally-inspired petrolatum with shea functionality. Made with AAK’s shea technology, Shea XP is said to deliver a biofunctional concentration of shea triterpene esters within an aesthetically-pleasing, rheologically-stable crystalline matrix. “In collaboration with AAK, we fulfilled a need in the market for a base emollient that provides both protection and bio functional skin health benefits that consumers demand in mass and masstige perso...